Podcasts
Unpacking Cyber Challenges
“It’s not always about good salespeople because it can be salespeople who are amazing in some organisations, but they’re not right for your organisation!” Join James in this episode of Tech Salescraft as we delve into the world of cybersecurity with our guest, David Primor, Founder & CEO of Cynomi. In this engaging conversation, David…
Read MoreCybersecurity Boom: Scaling Sales Across Borders and Time Zones
Joining James on today’s episode of Tech Salescraft is Eli Kugel, International Sales Representative at Eureka Security. Eli shares his journey from Brooklyn to Tel Aviv and discusses the challenges and cultural differences of working in cybersecurity between North America and Israel. The conversation delves into Eureka’s strategy for entering the North American market, underlining…
Read MoreCultural Agility in Global Sales Hiring
“When looking at global sales hiring, you must make sure that you’ve got the culture right in different locations.” Today on Tech Salescraft, James is joined by Ofir Zan, Global Head of Sales at AI21 Labs. Ofir discusses his journey from engineering to leading global sales teams, highlighting challenges in hiring and managing diverse global…
Read MoreA Founder’s Odyssey from IDF to VC and Beyond
Joining James on today’s episode of Tech Salescraft is Lior Yaari, CEO and Co-Founder at Grip Security. Lior highlights Grip Security’s success in the SaaS identity risk management space, showcasing the company’s excellence in addressing digital identity risks. Lior’s journey, from early work in cybersecurity to founding Drip Security, involves a focus on building a…
Read MoreJourney of a Founder: From Israeli Military to Tech Entrepreneur
On the latest episode of Tech Salescraft, James is joined by Benny Lakunishok, Co-founder and CEO at Zero Networks. James explores Benny’s extraordinary career path, from his early days as a programmer in the Israeli army’s intelligence unit to working at Microsoft and then venturing into the dynamic world of cybersecurity startups. Benny shares his…
Read MoreVP Strategies for Market Dominance
Joining James on today’s episode of Tech Salescraft is Chris Neenan, VP of Sales at Civitas Learning. In this episode, we follow Chris on his career journey, which led him from the US to the UK. He talks about the challenges and successes he encountered while adapting to new places and jobs, highlighting how being…
Read MoreA New Era of Remote Sales
From virtual pitches to global reach, remote sales is rewriting the rules and opening up limitless possibilities for sales teams. On today’s episode of Tech Salescraft, James is joined by David Trotter, Senior Vice President, Sales and Marketing, at Wysdom.AI. In this conversation, the pair dissect the art of hiring good salespeople, uncovering CV “red…
Read MoreNurturing Culture, Hiring Ninjas, and Hyperfocused Growth
Joining James on today’s episode of Tech Salescraft is Yoav Nathaniel, CEO and Co-Founder of Silk Security. In this episode, we delve into Yoav’s transformation from a technical background to assuming the role of CEO. Yoav emphasises that preserving a company culture and hiring with passion and firsthand experience are essential foundations for building a…
Read MoreCracking the Cyber Code
“Persistence, value, and belief are the key ingredients in the recipe for hiring success.” In this episode of Tech Salescraft, host James Hounslow sits down with Yochai Corem, the CEO of Cyberint, to delve into the fascinating journey of a tech leader who transitioned from product management to cybersecurity. Yochai shares insights on shaping the…
Read MoreIdentifying the Must-Have Characteristics for Hiring
Joining James on today’s episode of Tech Salescraft is Eliza Foltz, CRO at Pretaa. Eliza provides a profound glimpse into her life and past experiences that have shaped her journey to Pretaa, a tech start-up dedicated to leveraging technology for the betterment of human well-being, particularly in substance use disorder treatment. The conversation delves into…
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