Articles

A Tech Sales Reality Check Unfilled tech sales roles are not just a hiring issue, but they are a significant cost burden on a company. Each year unfilled tech sales roles are costing companies millions each year with studies showing empty roles are potentially reducing revenue by 5% or more and costing an average of $4,129…

In today’s competitive startup landscape, hiring the right Go-to-Market talent is more than a checkbox exercise. Especially across Tech Sales Jobs, your recruitment strategy can either fuel your growth or stall your scaling plans entirely. At North Starr, we don’t just help companies hire—we help them hire the right way. While resumes and interviews remain…

Scaling a startup is both an exciting and demanding process. After securing Series A Funding or VC Funding, validating your product, and setting ambitious growth targets, one of the biggest challenges is assembling a world-class team. However, many founders and hiring managers struggle to attract and retain top Go-To-Market (GTM) talent, an issue that can…

In today’s fast-paced SaaS and technology landscape, finding great salespeople for your SaaS company is more challenging than ever. It’s not just about filling a role—it’s about identifying individuals with the unique blend of skills, experience, and ambition to drive growth and help your business succeed in a competitive marketplace. This is where North Starr comes in.…

Navigating Success in Early-Stage Startups Sam Solberg, a lawyer turned tech entrepreneur, has made an impressive journey from corporate law to founding hoggo, a cutting-edge privacy-focused SaaS platform. Drawing on his experience navigating legal frameworks and advising startups, Sam offers a unique lens on the challenges and opportunities in the tech or startup space. On…

Navigating the Start-Up Rollercoaster with a Visionary CEO The tech world is no stranger to rapid highs and devastating lows, a journey Daniel Shechter, Co-Founder and CEO of Miggo Security, knows all too well. In a recent episode of Tech Salescraft, Daniel shared his journey from military intelligence to founding a company tackling cutting-edge cybersecurity…

Building Success Amid Challenges in the Startup World Peter Fishman, co-founder and CEO of Mozart Data, knows the rollercoaster journey of startups all too well. With years of experience in the data and tech industry, Peter has navigated the highs and lows of building a business. His company, Mozart Data, is revolutionizing how organizations manage…

Navigating the Stormy Seas of Venture Capital Miriam Shtilman brings a wealth of experience to her role at Tal Ventures, an early-stage venture capital firm. Having grown a healthcare informatics startup from a garage setup to a $400M company, she now uses her expertise to identify and support the next generation of innovators. In a…

Profits Over Promises in the Startup World Gary West has spent decades immersed in the world of tech sales, from leading high-performing teams at global companies to advising startups on how to achieve sustainable growth. As a seasoned sales professional, his ethos has always revolved around profitability and delivering long-term value, even in a market…

The world of startups, particularly in cybersecurity, has seen dramatic shifts in recent years. Lior Arbel, CEO of Elemendar brings decades of industry experience and a wealth of insights into what it takes to thrive in this fast-changing landscape. From navigating the highs of the unicorn boom to overcoming modern challenges, Lior’s journey offers lessons…