Posts by Laura Weeks
Crafting Success, Closing Deals
“In the world of startups, there are two types of founders: those with a grand idea they want to sell to the world and those who spot a critical business problem and use technology to fix it.” Muli Motola, the Co-founder and CEO of Acsense, belongs to the latter category. He has taken a unique…
Read MoreNurturing Culture, Hiring Ninjas, and Hyperfocused Growth
Joining James on today’s episode of Tech Salescraft is Yoav Nathaniel, CEO and Co-Founder of Silk Security. In this episode, we delve into Yoav’s transformation from a technical background to assuming the role of CEO. Yoav emphasises that preserving a company culture and hiring with passion and firsthand experience are essential foundations for building a…
Read MoreA Marketers Journey to CCO
Andy Patton, CCO at Enfuce joined James on a recent episode of Tech Salescraft to discuss his journey into senior leadership in business development, despite not being a traditional salesperson, is a testament to the diverse paths one can take in the tech industry. Andy’s career is a fascinating blend of experiences. He embarked on…
Read MoreBuilding the Right Team for Success
In the ever-evolving landscape of startups, one key factor that can make or break a company’s success is its team. On a recent episode of Tech Salescraft, Omer Brookstein, the CEO and Co-Founder of Xyte, shared his insights and experiences on building a dynamic and effective team. The conversation provided a wealth of valuable information for entrepreneurs,…
Read MoreIdentifying the Must-Have Characteristics for Hiring
Joining James on today’s episode of Tech Salescraft is Eliza Foltz, CRO at Pretaa. Eliza provides a profound glimpse into her life and past experiences that have shaped her journey to Pretaa, a tech start-up dedicated to leveraging technology for the betterment of human well-being, particularly in substance use disorder treatment. The conversation delves into…
Read MoreNavigating the VC Evolution
In the dynamic landscape of venture capital, adaptability is key. Daniel Frankenstein, Co-Founder and Partner at Joule Ventures joined James on Tech Salescraft to highlight how VC firms are evolving their strategies to align with changing market trends. The conversation underscores the shifting focus from exorbitant valuations and expansive funding rounds to a more considered…
Read MoreUnveiling Growth Secrets: Lessons from Startup to Success
Joining James on today’s episode of Tech Salescraft is Omri Yacubovich, CEO and Co-Founder of Lama AI. Omri reflects on his journey, emphasising that starting businesses is what he knows best. He believes in a founder’s ownership and expertise, advocating that the founder should primarily handle sales and marketing at the early stages, learning and…
Read MoreThe Power of Experience in Crafting Effective Solutions
Navigating the evolving VC landscape requires strategic considerations for both founders and investors. Mark Beeston, Founder and Managing Partner of Illuminate Financial Management, joined James on a VC special of Tech Salescraft, to offer invaluable insights based on his extensive experience. “I think one of the biggest challenges for us in 2022 was founders kind…
Read MoreFinding Secrets, Building Security
We’re identifying your secrets (and learning how to protect them) on this episode of Tech Salescraft. James is joined by Itzik Alvas, Co-Founder and CEO at Entro Security — a renowned cybersecurity expert with an exciting global mission. Originally a CISO, Itzik abandoned this relatively stable lifestyle to become a Founder. We learn why he…
Read MoreUnravelling the Path to Entrepreneurial Success
Joining James on today’s episode of Tech Salescraft is Yakir Golan, Co-Founder and CEO of Kovrr. In this episode, Yakir shares his inspiring entrepreneurial journey, where he sought valuable corporate and cyber experience post-military service, shaping his triumph. Along the way, we are reminded of the invaluable guidance and support mentors and industry experts provide…
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