
meet the host
One of the Top 40 Sales Podcasts globally, Tech Salescraft brings you a weekly series of conversations that showcase technology and sales ingenuity. Hosted by North Starr's CEO, James Hounslow, join us as he interviews Sales Leaders that are redefining excellence in their spheres, and coaching A-Player teams along the way. We are always keen to feature exceptional individuals on the show that are driving sales brilliance. If you know someone that may be the perfect guest for Tech Salescraft, or you would like to nominate yourself, do get in touch.
The Real Value of Early-Stage Investment
Tech Sales Leadership, Global Growth, Investment and the InsurTech Revolution In a standout episode of Tech Salescraft, hosted…
Building a Brand Through the Power of Narrative
Is Storytelling the Key to Success in Tech Sales? In the latest episode of Tech Salescraft, host James sits down…
Balancing Risk and Reward in Pre-Seed Deals
The VC Playbook: Investing in Pre-Seed Startups and Deep Tech Innovation Venture capital has always been a…
Turning Investment into Sustainable Growth
What Does It Really Take to Turn a Startup Into a Success Story? The latest episode of…
A Startup Journey Fuelled by Resilience
From Pen Testing to CEO In this insightful episode of Tech Salescraft, host James Hounslow sits down with Roi Cohen, CEO…
Inside the Mind of a Cybersecurity Leader
From Cybersecurity Startups to Global Impact Cybersecurity is one of the most critical industries in today’s digital-first…
Why Starting Over Is the Best Move You’ll Make
Resilience, Adaptability, and Sales Leadership In the latest episode of Tech Salescraft, host James Hounslow engages in a…
How to Build an Lead a Resilient Business
From Cybersecurity to Scalable Success In the latest episode of Tech Salescraft, James sits down with Meiran Galis,…
Predicting Cyber Threats
Racing to Innovation: The Journey of Luigi Lenguito, Founder and CEO of BforeAI In an engaging episode…