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meet the host

One of the Top 40 Sales Podcasts globally, Tech Salescraft brings you a weekly series of conversations that showcase technology and sales ingenuity. Hosted by North Starr's CEO, James Hounslow, join us as he interviews Sales Leaders that are redefining excellence in their spheres, and coaching A-Player teams along the way. We are always keen to feature exceptional individuals on the show that are driving sales brilliance. If you know someone that may be the perfect guest for Tech Salescraft, or you would like to nominate yourself, do get in touch.

Apr 15, 2025

The Real Value of Early-Stage Investment

Tech Sales Leadership, Global Growth, Investment and the InsurTech Revolution In a standout episode of Tech Salescraft, hosted…

Apr 1, 2025

Building a Brand Through the Power of Narrative

Is Storytelling the Key to Success in Tech Sales? In the latest episode of Tech Salescraft, host James sits down…

Mar 11, 2025

Balancing Risk and Reward in Pre-Seed Deals

The VC Playbook: Investing in Pre-Seed Startups and Deep Tech Innovation Venture capital has always been a…

Mar 4, 2025

Turning Investment into Sustainable Growth

What Does It Really Take to Turn a Startup Into a Success Story? The latest episode of…

Feb 25, 2025

A Startup Journey Fuelled by Resilience

From Pen Testing to CEO In this insightful episode of Tech Salescraft, host James Hounslow sits down with Roi Cohen, CEO…

Feb 11, 2025

Inside the Mind of a Cybersecurity Leader

From Cybersecurity Startups to Global Impact Cybersecurity is one of the most critical industries in today’s digital-first…

Jan 28, 2025

Why Starting Over Is the Best Move You’ll Make

Resilience, Adaptability, and Sales Leadership In the latest episode of Tech Salescraft, host James Hounslow engages in a…

Jan 14, 2025

How to Build an Lead a Resilient Business

From Cybersecurity to Scalable Success In the latest episode of Tech Salescraft, James sits down with Meiran Galis,…

Jan 7, 2025

Predicting Cyber Threats

Racing to Innovation: The Journey of Luigi Lenguito, Founder and CEO of BforeAI In an engaging episode…

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